Creative direction for a merch project involves overseeing and guiding the artistic vision and design elements to ensure a cohesive and compelling project identity. It encompasses the selection of appropriate aesthetics, color schemes, typography, and imagery that align with the projects values and target audience. The creative director collaborates with designers, illustrators, and production teams to ensure the final merchandise reflects a unique and engaging visual style, while staying true to the projects overall message and objectives.
CREATIVE DIRECTION FOR 'WORLD DAMINATION' ALBUM MERCHANDISE BY KA$HDAMI
CREATIVE DIRECTION FOR 'LAST LAP' ALBUM MERCHANDISE BY ROD WAVE
CREATIVE DIRECTION FOR 'PUMP 4 TRUMP' MERCHANDISE BY LIL PUMP
